How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting
Pay-Per-Click
The latest trends and news for digital marketers.
15 PPC pro tips for writing text ads
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first
Top 10 Reasons to Use Paid Search Marketing
With so many consumers flocking to the Internet to find information, read reviews and to ultimately buy something, it is more important than ever that
How to reverse-engineer your online advertising strategy
Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me
7 shortcuts to build early visibility for your brand
The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it. Visibility is everything when you’re trying to
Why you need to bid on your brand in PPC
Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The
How to compete against big advertisers in PPC
It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced ad agencies.
The 10 most important PPC KPIs you should be tracking
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you
Maximise ROAS with These Tips
I’m sure anyone reading this article is either keen to create a new campaign or renew an existing one. Squeezing the pennies out of an
