Why you need to bid on your brand in PPC
Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The
Pay-Per-Click
The latest trends and news for digital marketers.
How to compete against big advertisers in PPC
It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced ad agencies.
The 10 most important PPC KPIs you should be tracking
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you
Maximise ROAS with These Tips
I’m sure anyone reading this article is either keen to create a new campaign or renew an existing one. Squeezing the pennies out of an
Content promotion strategies: The shortcut to traffic
Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a
PPC 101: Eight tips to get started
PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase
The best case for digital marketing
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I
6 steps to digital marketing success
Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing
Should PPC agencies be scared of automation?
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit