Six tips for effective PPC advertising
Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come
Pay-Per-Click
The latest trends and news for digital marketers.
3 key digital marketing tactics you can use to increase conversions ASAP
When you stop and think about it, the concept of digital marketing as it exists today is pretty incredible. Less than a few decades ago,
A beginner’s guide to paid search
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that
From being too broad to being too lazy: three common PPC fails
PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today.
5 tips to make PPC advertising work for your business
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up
How targeted do you need to make your PPC landing pages?
Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages
How to use CRO as a power boost for paid search, social ads and SEO
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here
Holistic search strategy: 5 ways to prioritize organic & paid search
We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even
LTV vs. CPA: which metric matters most?
When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime
