What is click-through rate & why CTR is important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money
Pay-Per-Click
The latest trends and news for digital marketers.
Developing a sustainable PPC strategy: What you need to know
Consumers make more than 160 billion searches per month on Google – yielding both organic and paid search results. The Google Display Network lets you
Top 2019 Trends in PPC Ads
With another year ending, it’s time to revisit some of your company’s digital marketing performance. Pay-per-click or PPC ads still dominate online advertising techniques, and
Does PPC work for B2B?
PPC might not result in money raining indoors. But it can definitely work. PPC for B2B. It doesn’t just sound catchy (or terribly obtuse, depending
How mastering the art of PPC yield management can boost ROI
We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days later,
The evolution of search: succeeding in today’s digital ecosystem – part 2
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a
11 reasons ecommerce brands need PCC
There’s a lot of money to be made in the ecommerce world, and plenty of ways in which to pursue it — in fact, the
Should you use the same landing page for email and online ads?
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same
Forget me not: 3 steps to make your PPC ads more memorable
What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to
