Native is the new Rich Media
Victor Wong, CEO of Thunder elaborates why rich media formats were popular because they were interactive and content-rich, but the rising popularity of ad blocking
Native Advertising
The latest trends and news for digital marketers.
How social media marketing strategies can help in enhancing brand identity?
Whether you want to sell out your products, gain new subscribers, or even want to influence followers to your brand and its message, they’ve got
A guide to monetizing apps using mobile native advertising
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry
6 strategies smart digital publishers use to monetize content
Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you don’t know what you need. Content
Content promotion strategies: The shortcut to traffic
Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a
How to increase the revenue of the website with Native Ads
Native Advertising is referred to as paid Media but feels like a natural extension of the website of a Publisher. But the Ad content gets
The best case for digital marketing
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I
Compliance, content, and time are the keys great to native ads
Today’s companies have much more to sell today than just their core products and services. They want to sell content; high-value, high-quality content. And consumers
How the evolution of native advertising is helpful for attracting customers
Pinpointing the start of native advertising is next to impossible because native advertising is so integrated and subtle. A form of advertising disguised in varying
