Digital Marketing

The latest trends and news for digital marketers.

Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to

Digital Marketing

The importance of influencer marketing in the ‘new normal’ digital sphere

There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and

Digital Marketing

SEO in 2021: What your organization’s executives and senior leaders must know

Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO

Digital Marketing

Five ways to use VPN in digital marketing

Virtual private networks (VPN) ensure a private and secure connection, but marketers can also benefit from utilizing their worldwide server infrastructure. As over 90 percentage

Digital Marketing

4 trends that will mark digital marketing in 2021

One of the biggest challenges advertisers and media will face in 2021 is being able to communicate with consumers and transact effectively in a cookie-free

Digital Marketing

5 digital marketing strategies for long-term benefits post-pandemic

The inherently fast-paced and dynamic forms of digital marketing are making everything possible to the new-age business advertising both pre and post-pandemic period. However, as per

Digital Marketing

Effective digital marketing strategies for business

To survive and grow your business, digital marketing strategies are effective. When it comes to digital marketing strategies, there are a number of techniques and