Creative now and in the future of digital advertising
Last week, Cannes Lions celebrated its 64th International Festival of Creativity. Every year – and this year was no different – there’s discussion around the
Digital Marketing
The latest trends and news for digital marketers.
Build a strong online presence for business through effective advertising
As everyone is moving online, businesses are now considering building their profiles and advertising online more than before. Today’s world is going digital in every
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Technology is advancing
7 advantages of programmatic advertising and why it is a vital digital marketing tool
Successful businesses are those which exploit not one, but several effective digital marketing channels/ tools in their arsenal. This enhances their marketing mileage and results.
The best case for digital marketing
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I
6 steps to digital marketing success
Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing
What automated ads mean for advertisers
The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future
How deep learning is changing the game for both advertisers and consumers
AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before.
Six tips to capitalise on the rise of mobile advertising
The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the