How to create a personal brand in the digital environment
For a while, the term “personal brand” has become very popular, and many of us wonder how to create a personal brand. But do you
Digital Marketing
The latest trends and news for digital marketers.
Push Notifications vs Email
As you start to put together your marketing campaign strategy, it’s important to keep in mind why people are signing up for different marketing outlets.
Five social media trends that will impact digital advertising
Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product
3 ways to breathe new life into your brand marketing newsletters
From the perspective of a customer, I have a love-hate relationship with email marketing. I love writing email content for my clients, yet I’m sometimes
How to get your digital marketing organized and motivated
One thing that causes many businesses abandon efforts to succeed in online marketing is that it’s extremely overwhelming. How many SEO reports have you seen?
5 common digital marketing mistakes (and how to avoid them)
Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste
Digital marketing trends that are changing the way we market to consumers
The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This
The evolution of search: succeeding in today’s digital ecosystem – part 2
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a
The evolution of search: succeeding in today’s digital ecosystem – part 1
The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box