Case studies › Apps & Utilities

How a weather app promotes app downloads in Brazil with pop-under ads

A weather app promoted app downloads with pop-under ads on PPCmate, reaching 1–2M impressions over 6 months.

Pop-underApp installsLATAMApp developer

1–2Mimpressions

6K+tracked conversions

6 countries6 months running

At a glance

IndustryApps & Utilities

GoalApp installs

Ad formatsPop-under

RegionLATAM

AdvertiserApp developer

The challenge

A weather app wanted more people to see app downloads, in Brazil, Mexico, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 43 campaigns on Pop-under, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 29 of 43 campaigns.
Kept spend on proven placements with an allow list on 17 of 43 campaigns.
Used day-parting on 29 of 43 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 24 of 43 campaigns.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

Brazil58%

Mexico23%

Peru13%

Italy3%

Qatar2%

Egypt1%

Devices

Impressions by device

Mobile · 70%

Desktop · 28%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 8:00, 9:00, 10:00, 11:00.

Ad formats

How the impressions split

~100%of impressions from pop-under · paid per view

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Smart CPM	$50/day	2/day	Brazil	Desktop	300–350K	—	—	1K+	Jun–Nov
Campaign 2Pop-under	Smart CPM	$20/day	3/day	Mexico	Mobile	100–110K	—	—	500+	Jul–Nov
Campaign 3Pop-under	Smart CPM	$20/day	2/day	Peru	Mobile	60–70K	—	—	200+	Aug–Nov
Campaign 4Pop-under	Smart CPM	$25/day	1/day	Brazil	Mobile	50–60K	—	—	200+	Sep–Nov
Campaign 5Pop-under	Smart CPM	$100/day	2/day	Mexico	Desktop	50–60K	—	—	200+	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~156K878 conv.First month

Jul~170K815 conv.

Aug~192K914 conv.

Sep~232K1103 conv.

Oct~280K1262 conv.

Nov~281K1597 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.