Case studies › Education

A tutoring service grows results month after month in Indonesia

A tutoring service promoted free trial lessons with Google Search and Microsoft Ads ads on PPCmate, reaching 350–400K impressions over 4 months, at 8.35–8.40% click-through rate.

Google SearchMicrosoft AdsLeadsAsia-PacificBrand

350–400Kimpressions

25–30Kclicks

8.35–8.40%click-through rate

1K+tracked conversions

At a glance

IndustryEducation

GoalLeads

Ad formatsGoogle Search, Microsoft Ads

RegionAsia-Pacific

AdvertiserBrand

The challenge

A tutoring service wanted more people to see free trial lessons, in Indonesia, Malaysia, Philippines, without a big media budget or a marketing team running it every day.

What they did

Ran 43 campaigns on Google Search and Microsoft Ads, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 32 of 43 campaigns.
Kept spend on proven placements with an allow list on 13 of 43 campaigns.
Used day-parting on 28 of 43 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 19 of 43 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Indonesia58%

Malaysia23%

Philippines13%

Peru3%

Egypt2%

Poland1%

Devices

Impressions by device

Mobile · 68%

Desktop · 30%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 3:00, 4:00, 17:00, 18:00.

Ad formats

How the impressions split

~70%of impressions from Google Search · CTR 8.13%

~30%of impressions from Microsoft Ads · CTR 6.18%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Microsoft Ads	Smart CPC	$10/day	3/day	Indonesia	Desktop	25–30K	1K+	6.46%	93	Aug–Nov
Campaign 2Google Search	Smart CPC	$10/day	2/day	Malaysia	Mobile	20–25K	2K+	9.57%	100+	Sep–Nov
Campaign 3Google Search	Smart CPC	$50/day	1/day	Philippines	Mobile	20–25K	1K+	7.61%	100+	Oct–Nov
Campaign 4Microsoft Ads	Smart CPC	$20/day	2/day	Indonesia	Mobile	15–20K	1K+	6.73%	62	Nov
Campaign 5Google Search	Smart CPC	$50/day	2/day	Malaysia	Desktop	10–15K	1K+	8.59%	57	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~69KCTR 6.75%First month

Sep~83KCTR 7.76%

Oct~96KCTR 9.39%

Nov~111KCTR 8.89%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.