Case studies › SaaS & B2B

An HR software company grows results month after month in Indonesia and Malaysia

An HR software company promoted demo requests with Google Search and Microsoft Ads ads on PPCmate, reaching 800–850K impressions over 6 months, at 5.95–6.00% click-through rate.

Google SearchMicrosoft AdsLeadsAsia-PacificBrand

800–850Kimpressions

40–50Kclicks

5.95–6.00%click-through rate

2K+tracked conversions

At a glance

IndustrySaaS & B2B

GoalLeads

Ad formatsGoogle Search, Microsoft Ads

RegionAsia-Pacific

AdvertiserBrand

The challenge

An HR software company wanted more people to see demo requests, in Indonesia, Malaysia, Philippines, without a big media budget or a marketing team running it every day.

What they did

Ran 14 campaigns on Google Search and Microsoft Ads, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 8 of 14 campaigns.
Kept spend on proven placements with an allow list on 6 of 14 campaigns.
Used day-parting on 11 of 14 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 6 of 14 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Indonesia58%

Malaysia23%

Philippines13%

Peru3%

Poland2%

Egypt1%

Devices

Impressions by device

Mobile · 66%

Desktop · 31%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 8:00, 11:00, 14:00, 20:00.

Ad formats

How the impressions split

~70%of impressions from Google Search · CTR 6.03%

~30%of impressions from Microsoft Ads · CTR 4.00%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Microsoft Ads	Fixed CPC	$25/day	3/day	Indonesia	Desktop	130–140K	8K+	6.43%	400+	Jun–Nov
Campaign 2Google Search	Smart CPC	$50/day	1/day	Malaysia	Mobile	110–120K	10–15K	9.90%	900+	Jul–Nov
Campaign 3Google Search	Smart CPC	$20/day	2/day	Philippines	Mobile	110–120K	9K+	8.57%	400+	Aug–Nov
Campaign 4Microsoft Ads	Smart CPC	$10/day	2/day	Indonesia	Mobile	70–80K	3K+	4.84%	200+	Sep–Nov
Campaign 5Google Search	Smart CPC	$100/day	3/day	Malaysia	Desktop	50–60K	5K+	8.56%	300+	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~91KCTR 3.92%First month

Jul~103KCTR 4.49%

Aug~138KCTR 5.93%

Sep~143KCTR 5.66%

Oct~181KCTR 6.40%Peak

Nov~175KCTR 7.85%Latest

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.