Case studies › Media & Entertainment

A music label promotes new album streams to 4M+ people in Australia and Japan

A music label promoted new album streams with Microsoft Ads and Google Search ads on PPCmate, reaching 4–5M impressions over 6 months, at 4.65–4.70% click-through rate.

Microsoft AdsGoogle SearchTrafficAsia-PacificBrand

4–5Mimpressions

200–250Kclicks

4.65–4.70%click-through rate

10–15Ktracked conversions

At a glance

IndustryMedia & Entertainment

GoalTraffic

Ad formatsMicrosoft Ads, Google Search

RegionAsia-Pacific

AdvertiserBrand

The challenge

A music label wanted more people to see new album streams, in Australia, Japan, Malaysia, without a big media budget or a marketing team running it every day.

What they did

Ran 51 campaigns on Microsoft Ads and Google Search, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 34 of 51 campaigns.
Kept spend on proven placements with an allow list on 19 of 51 campaigns.
Used day-parting on 35 of 51 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 22 of 51 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Australia58%

Japan23%

Malaysia13%

Poland3%

Egypt2%

Australia1%

Devices

Impressions by device

Mobile · 80%

Desktop · 19%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 7:00, 12:00, 16:00, 18:00.

Ad formats

How the impressions split

~70%of impressions from Microsoft Ads · CTR 4.64%

~30%of impressions from Google Search · CTR 5.71%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Google Search	Smart CPC	$10/day	2/day	Australia	Desktop	450–500K	30–40K	7.51%	2K+	Jun–Nov
Campaign 2Microsoft Ads	Smart CPC	$20/day	3/day	Japan	Mobile	350–400K	25–30K	7.34%	1K+	Jul–Nov
Campaign 3Microsoft Ads	Smart CPC	$50/day	3/day	Malaysia	Mobile	350–400K	20–25K	6.91%	1K+	Aug–Nov
Campaign 4Google Search	Smart CPC	$25/day	1/day	Australia	Mobile	300–350K	25–30K	8.75%	2K+	Sep–Nov
Campaign 5Microsoft Ads	Smart CPC	$20/day	2/day	Japan	Desktop	150–160K	10–15K	6.67%	500+	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~445KCTR 3.22%First month

Jul~562KCTR 4.12%

Aug~747KCTR 4.27%

Sep~825KCTR 5.01%

Oct~919KCTR 5.36%

Nov~987KCTR 4.99%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.