Case studies › Travel

A budget airline wins 10M+ impressions in the UK and Ireland at a low cost

A budget airline promoted flight deals with Microsoft Ads and Google Search ads on PPCmate, reaching 10–11M impressions over 9 months, at 6.65–6.70% click-through rate.

Microsoft AdsGoogle SearchTrafficEuropeBrand

10–11Mimpressions

700–750Kclicks

6.65–6.70%click-through rate

40–50Ktracked conversions

At a glance

IndustryTravel

GoalTraffic

Ad formatsMicrosoft Ads, Google Search

RegionEurope

AdvertiserBrand

The challenge

A budget airline wanted more people to see flight deals, in United Kingdom, Ireland, France, without a big media budget or a marketing team running it every day.

What they did

Ran 13 campaigns on Microsoft Ads and Google Search, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 10 of 13 campaigns.
Kept spend on proven placements with an allow list on 5 of 13 campaigns.
Used day-parting on 10 of 13 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 9 of 13 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United Kingdom58%

Ireland23%

France13%

Japan3%

Peru2%

Italy1%

Devices

Impressions by device

Mobile · 76%

Desktop · 22%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 6:00, 15:00, 19:00, 23:00.

Ad formats

How the impressions split

~70%of impressions from Microsoft Ads · CTR 5.96%

~30%of impressions from Google Search · CTR 8.25%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Google Search	Fixed CPC	$20/day	1/day	United Kingdom	Desktop	2–3M	200–250K	9.84%	15–20K	Mar–Nov
Campaign 2Microsoft Ads	Fixed CPC	$50/day	3/day	Ireland	Mobile	1–2M	80–90K	6.41%	4K+	Apr–Nov
Campaign 3Microsoft Ads	Smart CPC	$20/day	3/day	France	Mobile	1–2M	70–80K	6.08%	3K+	May–Nov
Campaign 4Google Search	Smart CPC	$100/day	3/day	United Kingdom	Mobile	900–950K	80–90K	9.33%	6K+	Jun–Nov
Campaign 5Microsoft Ads	Smart CPC	$10/day	3/day	Ireland	Desktop	900–950K	60–70K	7.54%	4K+	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~603KCTR 5.38%First month

Apr~849KCTR 5.21%

May~981KCTR 5.74%

Jun~1.0MCTR 6.55%

Jul~1.1MCTR 7.13%

Aug~1.5MCTR 6.92%

Sep~1.4MCTR 7.15%

Oct~1.5MCTR 7.03%

Nov~1.7MCTR 7.17%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.