Case studies › Travel

A travel insurance brand grows results month after month in Australia

A travel insurance brand promoted policy quotes with ChatGPT and push ads on PPCmate, reaching 5–6M impressions over 9 months, at 4.85–4.90% click-through rate.

ChatGPTPushLeadsAsia-PacificBrand

5–6Mimpressions

250–300Kclicks

4.85–4.90%click-through rate

10–15Ktracked conversions

At a glance

IndustryTravel

GoalLeads

Ad formatsChatGPT, Push

RegionAsia-Pacific

AdvertiserBrand

The challenge

A travel insurance brand wanted more people to see policy quotes, in Australia, Japan, Malaysia, without a big media budget or a marketing team running it every day.

What they did

Ran 25 campaigns on ChatGPT and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 18 of 25 campaigns.
Kept spend on proven placements with an allow list on 8 of 25 campaigns.
Used day-parting on 19 of 25 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 13 of 25 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Australia58%

Japan23%

Malaysia13%

Peru3%

Qatar2%

Poland1%

Devices

Impressions by device

Mobile · 77%

Desktop · 21%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 4:00, 14:00, 15:00.

Ad formats

How the impressions split

~70%of impressions from ChatGPT · CTR 4.13%

~30%of impressions from push · CTR 0.85%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$20/day	2/day	Australia	Desktop	950K–1M	8K+	0.87%	500+	Mar–Nov
Campaign 2ChatGPT	Fixed CPC	$20/day	1/day	Japan	Mobile	900–950K	30–40K	4.01%	2K+	Apr–Nov
Campaign 3ChatGPT	Smart CPC	$100/day	3/day	Malaysia	Mobile	550–600K	20–25K	3.44%	1K+	May–Nov
Campaign 4Push	Smart CPC	$20/day	1/day	Australia	Mobile	550–600K	4K+	0.87%	300+	Jun–Nov
Campaign 5ChatGPT	Smart CPC	$100/day	2/day	Japan	Desktop	200–250K	8K+	3.52%	600+	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~293KCTR 3.39%First month

Apr~339KCTR 4.17%

May~423KCTR 3.47%

Jun~556KCTR 4.77%

Jul~595KCTR 4.06%

Aug~695KCTR 4.55%

Sep~698KCTR 5.76%

Oct~740KCTR 5.68%

Nov~869KCTR 5.88%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.