Case studies › Finance & Fintech

A credit card offer network promotes card applications to 2M+ people in Mexico and Brazil

A credit card offer network promoted card applications with ChatGPT and push ads on PPCmate, reaching 2–3M impressions over 5 months, at 4.95–5.00% click-through rate.

ChatGPTPushLeadsLATAMAffiliate

2–3Mimpressions

140–150Kclicks

4.95–5.00%click-through rate

9K+tracked conversions

At a glance

IndustryFinance & Fintech

GoalLeads

Ad formatsChatGPT, Push

RegionLATAM

AdvertiserAffiliate

The challenge

A credit card offer network wanted more people to see card applications, in Mexico, Brazil, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 39 campaigns on ChatGPT and Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 31 of 39 campaigns.
Kept spend on proven placements with an allow list on 13 of 39 campaigns.
Used day-parting on 28 of 39 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 15 of 39 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Mexico58%

Brazil23%

Peru13%

Egypt3%

Italy2%

Poland1%

Devices

Impressions by device

Mobile · 59%

Desktop · 37%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 5:00, 16:00, 19:00.

Ad formats

How the impressions split

~70%of impressions from ChatGPT · CTR 4.24%

~30%of impressions from push · CTR 0.78%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$20/day	3/day	Mexico	Desktop	350–400K	3K+	0.92%	200+	Jul–Nov
Campaign 2ChatGPT	Smart CPC	$25/day	1/day	Brazil	Mobile	300–350K	15–20K	4.71%	1K+	Aug–Nov
Campaign 3ChatGPT	Smart CPC	$100/day	1/day	Peru	Mobile	250–300K	10–15K	4.45%	500+	Sep–Nov
Campaign 4Push	Fixed CPC	$10/day	3/day	Mexico	Mobile	200–250K	2K+	0.97%	100+	Oct–Nov
Campaign 5ChatGPT	Fixed CPC	$50/day	1/day	Brazil	Desktop	190–200K	9K+	4.90%	700+	Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

5 months on PPCmate, month by month

Jul~383KCTR 3.00%First month

Aug~524KCTR 4.34%

Sep~599KCTR 4.76%

Oct~624KCTR 5.54%

Nov~734KCTR 6.08%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.