Case studies › Finance & Fintech

A performance affiliate drives 9,000+ clicks with push at a fraction of a cent

A performance affiliate promoted lead-generation offers with push ads on PPCmate, reaching 1–2M impressions over 6 months, at 0.65–0.70% click-through rate.

PushLeadsGlobalAffiliate

1–2Mimpressions

9K+clicks

0.65–0.70%click-through rate

500+tracked conversions

At a glance

IndustryFinance & Fintech

GoalLeads

Ad formatsPush

RegionGlobal

AdvertiserAffiliate

The challenge

A performance affiliate wanted more people to see lead-generation offers, in United States, Brazil, Indonesia, without a big media budget or a marketing team running it every day.

What they did

Ran 51 campaigns on Push, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 12 of 51 campaigns so the same person didn't see the ad too often.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States16%

Brazil6%

Indonesia5%

India4%

RUS2%

TUR2%

Peru2%

Philippines2%

Devices

Impressions by device

Mobile · 34%

Desktop · 64%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 1:00, 11:00, 14:00, 18:00.

Ad formats

How the impressions split

~99%of impressions from push · CTR 0.67%

~1%of impressions from pop-under · paid per view

Vs. the platform

Click-through rate: above typical

This case 0.67%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$30/day	—	France	Desktop	1–2M	9K+	0.89%	700+	Aug–Sep
Campaign 2Push	Fixed CPC	$10/day	—	United States	Desktop	190–200K	1K+	0.91%	100+	Feb–Mar
Campaign 3Push	Smart CPC	$30/day	—	Philippines	Mobile	60–70K	500+	0.80%	37	Sep
Campaign 4Pop-under	Smart CPM	No cap	3/day	United States	Mobile	9K+	—	—	42	Aug–Sep
Campaign 5Pop-under	Smart CPM	$10/day	1/day	Saudi Arabia	Mobile	3K+	—	—	18	Aug

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Feb~141KCTR 0.44%First month

Mar~191KCTR 0.62%

Jul~196KCTR 0.58%

Aug~268KCTR 0.77%

Sep~269KCTR 0.73%

Oct~334KCTR 0.71%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.