Case studies › Travel

How a ski resort promotes season passes in Brazil and Mexico with push ads

A ski resort promoted season passes with push ads on PPCmate, reaching 25–30M impressions over 6 months, at 0.75–0.80% click-through rate.

PushSales / CPALATAMBrand

25–30Mimpressions

200–250Kclicks

0.75–0.80%click-through rate

10–15Ktracked conversions

At a glance

IndustryTravel

GoalSales / CPA

Ad formatsPush

RegionLATAM

AdvertiserBrand

The challenge

A ski resort wanted more people to see season passes, in Brazil, Mexico, Peru, without a big media budget or a marketing team running it every day.

What they did

Ran 26 campaigns on Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 20 of 26 campaigns.
Kept spend on proven placements with an allow list on 14 of 26 campaigns.
Used day-parting on 21 of 26 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 10 of 26 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Brazil58%

Mexico23%

Peru13%

Poland3%

Qatar2%

Australia1%

Devices

Impressions by device

Mobile · 78%

Desktop · 20%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 13:00, 14:00, 15:00, 18:00.

Ad formats

How the impressions split

~100%of impressions from push · CTR 0.82%

Vs. the platform

Click-through rate: above typical

This case 0.79%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Smart CPC	$20/day	3/day	Brazil	Desktop	6–7M	50–60K	0.83%	4K+	Jun–Nov
Campaign 2Push	Fixed CPC	$25/day	3/day	Mexico	Mobile	2–3M	20–25K	0.88%	1K+	Jul–Nov
Campaign 3Push	Smart CPC	$20/day	3/day	Peru	Mobile	1–2M	15–20K	0.93%	1K+	Aug–Nov
Campaign 4Push	Smart CPC	$25/day	1/day	Brazil	Mobile	1–2M	15–20K	0.95%	1K+	Sep–Nov
Campaign 5Push	Fixed CPC	$25/day	1/day	Mexico	Desktop	1–2M	10–15K	0.92%	600+	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~2.9MCTR 0.62%First month

Jul~3.2MCTR 0.61%

Aug~4.1MCTR 0.79%

Sep~4.9MCTR 0.80%

Oct~4.8MCTR 0.84%

Nov~6.3MCTR 0.91%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.