Case studies › Gaming

A puzzle game developer reaches 400K+ people in India and Bangladesh with push ads

A puzzle game developer promoted game installs with push ads on PPCmate, reaching 400–450K impressions over 9 months, at 0.65–0.70% click-through rate.

PushApp installsAsia-PacificApp developer

400–450Kimpressions

2K+clicks

0.65–0.70%click-through rate

100+tracked conversions

At a glance

IndustryGaming

GoalApp installs

Ad formatsPush

RegionAsia-Pacific

AdvertiserApp developer

The challenge

A puzzle game developer wanted more people to see game installs, in India, Bangladesh, Nepal, without a big media budget or a marketing team running it every day.

What they did

Ran 43 campaigns on Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 31 of 43 campaigns.
Kept spend on proven placements with an allow list on 16 of 43 campaigns.
Used day-parting on 34 of 43 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 22 of 43 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

India58%

Bangladesh23%

Nepal13%

Egypt3%

Italy2%

Peru1%

Devices

Impressions by device

Mobile · 56%

Desktop · 41%

Tablet · 4%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 5:00, 12:00, 15:00, 18:00.

Ad formats

How the impressions split

~100%of impressions from push · CTR 0.55%

Vs. the platform

Click-through rate: above typical

This case 0.65%

LowTypical push 0.16–0.34%High

Typical = middle half of 121 push campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Push	Fixed CPC	$100/day	2/day	India	Desktop	130–140K	1K+	0.76%	63	Mar–Nov
Campaign 2Push	Smart CPC	$100/day	3/day	Bangladesh	Mobile	60–70K	600+	0.93%	37	Apr–Nov
Campaign 3Push	Smart CPC	$100/day	1/day	Nepal	Mobile	30–40K	200+	0.75%	16	May–Nov
Campaign 4Push	Smart CPC	$100/day	3/day	India	Mobile	15–20K	100+	0.88%	11	Jun–Nov
Campaign 5Push	Fixed CPC	$100/day	3/day	Bangladesh	Desktop	10–15K	97	0.77%	5	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~27KCTR 0.45%First month

Apr~30KCTR 0.47%

May~37KCTR 0.56%

Jun~41KCTR 0.56%

Jul~51KCTR 0.55%

Aug~49KCTR 0.64%

Sep~61KCTR 0.67%

Oct~71KCTR 0.80%Peak

Nov~70KCTR 0.83%Latest

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.