Case studies › Apps & Utilities

How a photo editor app promotes app downloads in the UAE with Facebook and Instagram and in-page push ads

A photo editor app promoted app downloads with Facebook & Instagram and in-page push ads on PPCmate, reaching 3–4M impressions over 4 months, at 1.35–1.40% click-through rate.

Facebook & InstagramIn-Page PushApp installsMiddle East & AfricaApp developer

3–4Mimpressions

50–60Kclicks

1.35–1.40%click-through rate

3K+tracked conversions

At a glance

IndustryApps & Utilities

GoalApp installs

Ad formatsFacebook & Instagram, In-Page Push

RegionMiddle East & Africa

AdvertiserApp developer

The challenge

A photo editor app wanted more people to see app downloads, in UAE, Saudi Arabia, Qatar, without a big media budget or a marketing team running it every day.

What they did

Ran 34 campaigns on Facebook & Instagram and In-Page Push, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 22 of 34 campaigns.
Kept spend on proven placements with an allow list on 17 of 34 campaigns.
Used day-parting on 23 of 34 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 16 of 34 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

UAE58%

Saudi Arabia23%

Qatar13%

Japan3%

Poland2%

Qatar1%

Devices

Impressions by device

Mobile · 65%

Desktop · 32%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 4:00, 7:00, 12:00, 21:00.

Ad formats

How the impressions split

~70%of impressions from Facebook & Instagram · CTR 1.14%

~30%of impressions from in-page push · CTR 0.92%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1In-Page Push	Fixed CPC	$10/day	2/day	UAE	Desktop	750–800K	7K+	0.96%	400+	Aug–Nov
Campaign 2Facebook & Instagram	Fixed CPC	$100/day	3/day	Saudi Arabia	Mobile	750–800K	10–15K	1.78%	800+	Sep–Nov
Campaign 3Facebook & Instagram	Smart CPC	$25/day	2/day	Qatar	Mobile	400–450K	7K+	1.61%	400+	Oct–Nov
Campaign 4In-Page Push	Smart CPC	$100/day	1/day	UAE	Mobile	180–190K	1K+	1.02%	100+	Nov
Campaign 5Facebook & Instagram	Smart CPC	$100/day	2/day	Saudi Arabia	Desktop	130–140K	2K+	2.05%	100+	Aug–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

4 months on PPCmate, month by month

Aug~675KCTR 0.87%First month

Sep~863KCTR 1.23%

Oct~997KCTR 1.49%

Nov~1.1MCTR 1.71%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.