Case studies › Finance & Fintech

A personal loan comparison site scales loan applications across 10 countries with LinkedIn and Google Search ads

A personal loan comparison site promoted loan applications with LinkedIn and Google Search ads on PPCmate, reaching 1–2M impressions over 6 months, at 0.70–0.75% click-through rate.

LinkedInGoogle SearchLeadsEuropeAffiliate

1–2Mimpressions

10–15Kclicks

0.70–0.75%click-through rate

600+tracked conversions

At a glance

IndustryFinance & Fintech

GoalLeads

Ad formatsLinkedIn, Google Search

RegionEurope

AdvertiserAffiliate

The challenge

A personal loan comparison site wanted more people to see loan applications, in Germany, Switzerland, France, without a big media budget or a marketing team running it every day.

What they did

Ran 37 campaigns on LinkedIn and Google Search, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 28 of 37 campaigns.
Kept spend on proven placements with an allow list on 15 of 37 campaigns.
Used day-parting on 26 of 37 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 18 of 37 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Germany58%

Switzerland23%

France13%

Australia3%

Peru2%

Poland1%

Devices

Impressions by device

Mobile · 64%

Desktop · 33%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 7:00, 12:00, 13:00, 18:00.

Ad formats

How the impressions split

~70%of impressions from LinkedIn · CTR 0.76%

~30%of impressions from Google Search · CTR 7.11%

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Google Search	Smart CPC	$100/day	1/day	Germany	Desktop	200–250K	15–20K	6.47%	1K+	Jun–Nov
Campaign 2LinkedIn	Fixed CPC	$20/day	3/day	Switzerland	Mobile	150–160K	1K+	0.86%	82	Jul–Nov
Campaign 3LinkedIn	Fixed CPC	$10/day	3/day	France	Mobile	130–140K	1K+	0.77%	54	Aug–Nov
Campaign 4Google Search	Fixed CPC	$100/day	1/day	Germany	Mobile	120–130K	10–15K	9.63%	600+	Sep–Nov
Campaign 5LinkedIn	Fixed CPC	$25/day	2/day	Switzerland	Desktop	120–130K	1K+	0.85%	73	Oct–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

6 months on PPCmate, month by month

Jun~194KCTR 0.56%First month

Jul~249KCTR 0.64%

Aug~248KCTR 0.67%

Sep~307KCTR 0.78%

Oct~341KCTR 0.73%

Nov~360KCTR 0.91%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.