Case studies › Health & Beauty

A knee-care product launch gets 4,000+ visitors in under a week

A knee-care product promoted a knee-care product launch with display ads on PPCmate, reaching 400–450K impressions over 2 months, at 1.00–1.05% click-through rate.

DisplayTrafficGlobalBrand

400–450Kimpressions

4K+clicks

1.00–1.05%click-through rate

200+tracked conversions

At a glance

IndustryHealth & Beauty

GoalTraffic

Ad formatsDisplay

RegionGlobal

AdvertiserBrand

The challenge

A knee-care product wanted more people to see a knee-care product launch, in United States, Australia, United Kingdom, without a big media budget or a marketing team running it every day.

What they did

Ran 13 campaigns on Display, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 2 of 13 campaigns so the same person didn't see the ad too often.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States100%

Devices

Impressions by device

Mobile · 41%

Desktop · 57%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 12:00, 13:00, 14:00, 15:00.

Ad formats

How the impressions split

~99%of impressions from display · CTR 1.05%

Vs. the platform

Click-through rate: above typical

This case 1.04%

LowTypical display 0.02–0.11%High

Typical = middle half of 46 display campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Display	Fixed CPM	$50/day	—	United States	Mobile	170–180K	2K+	1.32%	40	Feb
Campaign 2Display	Fixed CPM	$20/day	—	United States	Desktop	120–130K	1K+	1.47%	49	Feb
Campaign 3Display	Fixed CPM	$20/day	—	United States	Desktop	40–50K	200+	0.44%	12	Feb
Campaign 4Display	Fixed CPM	$19/day	—	United States	Desktop	30–40K	100+	0.46%	7	Feb
Campaign 5Display	Fixed CPM	$20/day	—	United States	Desktop	7K+	28	0.36%	2	Feb

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

2 months on PPCmate, month by month

Feb~187KCTR 0.72%First month

Oct~226KCTR 1.31%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.