Case studies › Travel

An eco-tour operator inspires 2,000+ travellers with display ads

An eco-tourism operator promoted eco-tour bookings with display ads on PPCmate, reaching 350–400K impressions over 7 months, at 0.70–0.75% click-through rate.

DisplayTrafficGlobalBrand

350–400Kimpressions

2K+clicks

0.70–0.75%click-through rate

100+tracked conversions

At a glance

IndustryTravel

GoalTraffic

Ad formatsDisplay

RegionGlobal

AdvertiserBrand

The challenge

An eco-tourism operator wanted more people to see eco-tour bookings, in United States, India, Brazil, without a big media budget or a marketing team running it every day.

What they did

Ran 49 campaigns on Display, split by offer and country.
Used a fixed price, so every impression cost the same and the budget was fully predictable.
Capped frequency on 25 of 49 campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 8 of 49 campaigns.
Kept spend on proven placements with an allow list on 6 of 49 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

United States61%

India27%

Brazil10%

United Kingdom1%

Algeria1%

Devices

Impressions by device

Mobile · 81%

Desktop · 18%

Tablet · 1%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 3:00, 15:00, 16:00, 20:00.

Ad formats

How the impressions split

~100%of impressions from display · CTR 0.72%

Vs. the platform

Click-through rate: above typical

This case 0.72%

LowTypical display 0.02–0.11%High

Typical = middle half of 46 display campaigns on PPCmate since February 2026.

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Display	Max bid CPM	$5/day	1/day	United States	Mobile	150–160K	700+	0.46%	51	Feb
Campaign 2Display	Fixed CPM	$25/day	—	United States	Mobile	90–100K	1K+	2.11%	25	Feb–Mar
Campaign 3Display	Max bid CPM	$5/day	—	United States	Mobile	50–60K	100+	0.32%	10	Feb
Campaign 4Display	Fixed CPM	$25/day	—	India	Desktop	30–40K	100+	0.41%	8	Feb–Mar
Campaign 5Display	Fixed CPM	$5/day	—	United States	Desktop	10–15K	32	0.32%	2	Mar

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

7 months on PPCmate, month by month

Feb~34KCTR 0.47%First month

Mar~35KCTR 0.59%

Apr~41KCTR 0.69%

May~52KCTR 0.71%

Jun~59KCTR 0.66%

Jul~67KCTR 0.82%

Aug~76KCTR 0.85%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.