Case studies › Apps & Utilities

A fitness tracker app reaches 5M+ people in the Philippines and Indonesia with interstitial and pop-under ads

A fitness tracker app promoted app downloads with interstitial and pop-under ads on PPCmate, reaching 5–6M impressions over 9 months, at 1.65–1.70% click-through rate.

InterstitialPop-underApp installsAsia-PacificApp developer

5–6Mimpressions

90–100Kclicks

1.65–1.70%click-through rate

6K+tracked conversions

At a glance

IndustryApps & Utilities

GoalApp installs

Ad formatsInterstitial, Pop-under

RegionAsia-Pacific

AdvertiserApp developer

The challenge

A fitness tracker app wanted more people to see app downloads, in Philippines, Indonesia, Thailand, without a big media budget or a marketing team running it every day.

What they did

Ran 19 campaigns on Interstitial and Pop-under, split by offer and country.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Blocked weak placements with a block list on 12 of 19 campaigns.
Kept spend on proven placements with an allow list on 5 of 19 campaigns.
Used day-parting on 15 of 19 campaigns to run only in the best hours.
Adjusted bids per traffic source with Source Bids on 8 of 19 campaigns.

Growth over time

Impressions per month

ImpressionsClick-through rate per month (best month in green)

Where the audience came from

Impressions by country

Philippines58%

Indonesia23%

Thailand13%

Italy3%

Australia2%

Egypt1%

Devices

Impressions by device

Mobile · 70%

Desktop · 28%

Tablet · 2%

Best time of day

Hour by hour (UTC)

Darker = higher click-through rate. Strongest hours (UTC): 3:00, 10:00, 16:00, 17:00.

Ad formats

How the impressions split

~70%of impressions from interstitial · CTR 1.68%

~30%of impressions from pop-under · paid per view

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Smart CPM	$25/day	3/day	Philippines	Desktop	900–950K	—	—	5K+	Mar–Nov
Campaign 2Interstitial	Smart CPM	$100/day	3/day	Indonesia	Mobile	600–650K	10–15K	2.40%	1K+	Apr–Nov
Campaign 3Interstitial	Smart CPM	$20/day	3/day	Thailand	Mobile	550–600K	10–15K	1.79%	800+	May–Nov
Campaign 4Pop-under	Fixed CPM	$20/day	2/day	Philippines	Mobile	550–600K	—	—	2K+	Jun–Nov
Campaign 5Interstitial	Fixed CPM	$10/day	1/day	Indonesia	Desktop	400–450K	10–15K	2.36%	500+	Jul–Nov

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

9 months on PPCmate, month by month

Mar~358KCTR 1.21%First month

Apr~368KCTR 1.23%

May~529KCTR 1.24%

Jun~592KCTR 1.57%

Jul~618KCTR 1.69%

Aug~768KCTR 1.69%

Sep~715KCTR 1.76%

Oct~821KCTR 1.87%

Nov~1.0MCTR 2.10%Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.