Case studies › Media & Entertainment

A social media creator gains 600+ conversions from pop-under traffic

A social media creator promoted follower growth with pop-under ads on PPCmate, reaching 150–160K impressions over 3 months.

Pop-underSign-upsGlobalBrand

150–160Kimpressions

600+tracked conversions

10+ countries3 months running

At a glance

IndustryMedia & Entertainment

GoalSign-ups

Ad formatsPop-under

RegionGlobal

AdvertiserBrand

The challenge

A social media creator wanted more people to see follower growth, in Philippines, Brazil, Mexico, without a big media budget or a marketing team running it every day.

What they did

Ran 3 campaigns on Pop-under.
Used Smart pricing: PPCmate set the price per impression automatically to win the right traffic.
Capped frequency on all campaigns so the same person didn't see the ad too often.
Kept spend on proven placements with an allow list on 1 of 3 campaigns.
Adjusted bids per traffic source with Source Bids on 1 of 3 campaigns.
Turned on AI optimization on 1 of 3 campaigns to shift budget toward what worked.

Growth over time

Impressions per month

Impressions

Where the audience came from

Impressions by country

Philippines79%

Brazil13%

Mexico1%

India1%

Devices

Impressions by device

Mobile · 39%

Desktop · 57%

Tablet · 3%

Best time of day

Hour by hour (UTC)

Darker = more impressions. Strongest hours (UTC): 12:00, 13:00, 14:00, 15:00.

Ad formats

How the impressions split

~99%of impressions from pop-under · paid per view

Inside PPCmate X

Top campaigns after optimisation

Campaign	Pricing	Daily budget	Freq. cap	Top country	Device	Impressions	Clicks	CTR	Conversions	Ran
Campaign 1Pop-under	Smart CPM	$10/day	3/day	Philippines	Desktop	120–130K	—	—	700+	Sep–Oct
Campaign 2Pop-under	Smart CPM	$5/day	3/day	Brazil	Desktop	15–20K	—	—	100+	Sep
Campaign 3Pop-under	Smart CPM	$10/day	3/day	Philippines	Desktop	9K+	—	—	45	Oct

Example campaign set-up after optimisation. Names and figures are illustrative.

Timeline

3 months on PPCmate, month by month

Sep~42K213 conv.First month

Oct~53K192 conv.

Nov~55K256 conv.Peak

Illustrative results showing what advertisers can achieve with PPCmate optimisation. Names and figures are examples. Your results depend on your offer, targeting and budget.