The 2022 American consumer: digital marketing trends to watch
The past couple of years have seen rapid shifts in consumer behavior. With the pandemic still rearing its head worldwide, the unpredictability doesn’t show signs
Target Audience
The latest trends and news for digital marketers.
Top 6 push notification mistakes and how to fix them
In today’s competitive digital landscape, it’s becoming increasingly challenging to get consumers to click through marketing messages and engage with them. Push notifications represent a
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new
Four digital marketing techniques your business has to try
No matter what kind of industry you work in or how large your business is, you are almost certainly aware of the importance of having
How digital marketing is evolving and the benefits of digital marketing platforms
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing
6 skills you need to become a successful online content creator
All current digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, coming up with strategic
Six content ideas to supercharge your marketing in 2021
In the era of content overload, here’s how you can brew fresh ideas to bolster your marketing strategy and stand out If you feel like
16 critical things to get straight before creating a digital marketing strategy
Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to
5 reasons why new businesses need blogs with videos
Starting a new business during the digital marketing era means you need to build an online presence. While creating a website and posting ads and