Why setting key priorities is essential in agile marketing
In this chapter of “MarTech’s guide to agile marketing for teams” you will learn how your team should assign singular responsibility for prioritization, to optimize
strategy
The latest trends and news for digital marketers.
How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers. The demand for creative, high-quality content is growing in our digital world. Consumers want
7 proven ways to improve your PPC campaign performance
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy
UX & UI Effects on Your Digital Marketing Strategy
When someone says, “I’m a designer” that could mean a number of different things. When someone says “I’m a tech designer”, then you can start
How to create an effective digital marketing strategy
A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump
