4 easy ways to take social media marketing to the next level
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of
social media
The latest trends and news for digital marketers.
Content promotion strategies: The shortcut to traffic
Content Promotion Strategies: The Shortcut to Traffic Why Content Promotion? Content marketing is a frustrating business. Not only is it time-consuming, but there’s also a
6 tips to build a loyal fan base in social media
If you want your social media marketing to be effective, you need active, engaged, and loyal followers. Social media follower counts are a distraction. Don’t
How to achieve off the charts off-page SEO that will boost traffic
When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank
The 7 pieces of a successful SEO starter kit
Okay, so you’re interested in search engine optimization (SEO), but like most newcomers, you’re intimidated by the perceived complexity of the field. To be sure,
The state of mobile advertising
The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look
The best case for digital marketing
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I
To drive massive online traffic, start with what your audience loves
With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can
3 essential tweaks for your social media marketing strategy
Social media as a phenomenon in the marketing world is old news. It’s been around for years, and strategies for how to succeed in directing
