The ROI of recommendation engines for marketing
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains
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3 reasons why influencer marketing produces incredible value
Still on the fence about influencer marketing? It’s time to join the trend. Interest in influencer marketing is at an all-time high, and there is
Eight steps to use native advertising effectively
LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements
Remove the guesswork from growth with these 4 marketing roi boosts
Don’t rely on your gut instinct when it comes to marketing — the more data you have, the better decisions you and your employees can
Maximise ROAS with These Tips
I’m sure anyone reading this article is either keen to create a new campaign or renew an existing one. Squeezing the pennies out of an
11 creative uses of augmented reality in marketing and advertising
Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting
5 ways to optimize your ecommerce campaigns
When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your
How to measure the ROI of social media campaigns
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them?
How much should you invest in content marketing?
Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful
Why it’s more vital than ever to get display measurement right
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand
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