Display advertising is on fire: how to get the most out of It
Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of B2B marketers and sales teams
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How to plan a digital marketing campaign
A seven-step strategy for creating a powerful digital campaign. Digital marketing is a highly effective strategy used by businesses to reach prospects by featuring brand
For a winning digital marketing strategy, do these five things
Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest
How digital marketing helps to grow your business
To go Traditional or Digital becomes some extent of confusion for little and medium businesses. With a scarce marketing budget, it becomes difficult for each
Success tips for beginners in digital marketing
Digital marketing has barely left any industry unscathed with its implementation. It is emerging as a bankable choice to achieve everlasting success and brand recognition.
Use this proactive PPC strategy to build your brand
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business. When your business is killing it with
SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO
Redefining content marketing: Marrying storytelling and tech
Content marketing has proven its worth to brands over the past decade by skilfully combining data-driven storytelling with brand narratives. In a world of dialogue
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing
How to increase online sales in three easy steps through PPC ads
Coronavirus and related quarantine measures led to an increase in online sales, video content consumption, and the time people spent on the internet in general.
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