Developing a sustainable PPC strategy: What you need to know
Consumers make more than 160 billion searches per month on Google – yielding both organic and paid search results. The Google Display Network lets you
pay per click
The latest trends and news for digital marketers.
How mastering the art of PPC yield management can boost ROI
We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days later,
11 reasons ecommerce brands need PCC
There’s a lot of money to be made in the ecommerce world, and plenty of ways in which to pursue it — in fact, the
How digital marketing can take your startup to a higher level
Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships
Six tips for effective PPC advertising
Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come
From being too broad to being too lazy: three common PPC fails
PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today.
5 tips to make PPC advertising work for your business
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up
How targeted do you need to make your PPC landing pages?
Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages
Get started with affiliate marketing in 8 basic steps
If you are someone who likes talking about products that you normally use, affiliate marketing is a fantastic way for you to earn some side
