How to create a personal brand in the digital environment
For a while, the term “personal brand” has become very popular, and many of us wonder how to create a personal brand. But do you
online advertising
The latest trends and news for digital marketers.
Hit your mark with these 10 actionable digital marketing tactics
Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social
Email marketing and online advertising – the perfect duo
Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer
How to transfer insights from search to social campaigns
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This
Earn 60 percent more engagement with these 9 email list segmentation strategies
There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits)
Six tips for effective PPC advertising
Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come
A beginner’s guide to paid search
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that
The secret to more traffic & better SEO? Branding
In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much
Get started with affiliate marketing in 8 basic steps
If you are someone who likes talking about products that you normally use, affiliate marketing is a fantastic way for you to earn some side