Why so many entrepreneurs don’t know their digital marketing ROI
Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess. Let’s place a bet. Currently, 55
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How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers. The demand for creative, high-quality content is growing in our digital world. Consumers want
How to use Optimization Rules
In this article, you will discover how to set up automated optimization rules for your campaigns. The Optimization Rules feature allows you to create any
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