5 digital marketing skills to make you a hot commodity in 2021
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6
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The latest trends and news for digital marketers.
PPC and content marketing: the perfect combo for immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum.
Why is marketing so dang hard?
As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can
Why influencer marketing trumps influencer advertising
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote
13 headline writing hacks for digital marketers
A great headline can mean the difference between a click and an impression — that’s why it’s so important to create them strategically. If you’ve
What it means to be a critical thinker and why marketers need to embrace the concept
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. No matter your political views,
The 5 best digital marketing courses for the modern-day marketer
Give your marketing career the digital boost it requires with these popular training courses. Modern-day digital marketers are expected to be competent in a host