How to optimize your PPC workflow
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. This post
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The latest trends and news for digital marketers.
Top 10 timeless marketing terms
What terms are part of your everyday customer outreach strategy? What marketing lingo or jargon do you encounter on an everyday basis – that you
How to develop a winning programmatic strategy
Programmatic advertising technology is fundamentally changing the way brands interact with consumers, offering a vastly more efficient way to execute and manage a true omnichannel
How to help your content team to have better ideas
Leading or managing a content team can be a highly rewarding experience. However, all too often, it results in a dilemma. You are expected to
What is click-through rate & why CTR is important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money
The 10 most important PPC KPIs you should be tracking
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you
How to build a content marketing strategy that works in 5 steps
A content marketing strategy is a must. Building a content marketing strategy will help ensure that all your time, energy, and money are focused on reaching a