Demystifying Tracking Discrepancies: Tips to Align PPCmate DSP and Google Analytics Data
You launch a campaign, the ad platform reports 1,000 clicks, and Google Analytics shows 640 sessions. Nobody stole 360 visitors. In almost every case the
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5 Best Tools for writing SEO Blogs
Write SEO Blogs!? Need to Optimize Your Blogs!? Check Out These 5 Best Tools for SEO Blogs Since the days of dial-up AOL and the
How to optimize paid search with Google Analytics
If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are
Working around Google Analytics to improve your content marketing
Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the
How to set up event tracking in Google Analytics
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds
3 ROI-positive ways to segment your remarketing audiences
Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing