For a winning digital marketing strategy, do these five things
Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest
ecommerce
The latest trends and news for digital marketers.
The changing landscape of digital marketing
The digital revolution that has been sweeping over the world of retail and marketing continues to evolve, with sophisticated solutions emerging to address constantly changing
The difference between social media and digital marketing
It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both
The importance of influencer marketing in the ‘new normal’ digital sphere
There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and
SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO
The impact of e-commerce on warehouse operations
Thanks to the current modern age of digitization, people no longer have to physically go to the shops, wait in lines, walk miles to get
Impact of COVID-19 on Digital Advertising
COVID-19 has pushed all of us into that dark space from were coming out seems to be dangerous. We have been locked inside our homes;
4 ways to create deeper connections with e-commerce customers
Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re
6 essential influencer-marketing truths every e-commerce brand should know
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. Influencer marketing is becoming a fundamental