ecommerce

For a winning digital marketing strategy, do these five things

Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest

Digital Marketing

The difference between social media and digital marketing

It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both

Digital Marketing

The importance of influencer marketing in the ‘new normal’ digital sphere

There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and

Digital Marketing

SEO in 2021: What your organization’s executives and senior leaders must know

Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO

E-commerce

The impact of e-commerce on warehouse operations

Thanks to the current modern age of digitization, people no longer have to physically go to the shops, wait in lines, walk miles to get

Digital Marketing

Impact of COVID-19 on Digital Advertising

COVID-19 has pushed all of us into that dark space from were coming out seems to be dangerous. We have been locked inside our homes;

E-commerce

4 ways to create deeper connections with e-commerce customers

Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re