LTV vs. CPA: which metric matters most?
When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime
cost-per-action
The latest trends and news for digital marketers.
How the programmatic approach is customizing our lives
Similar to the cloud, big data and machine learning, “programmatic” is becoming one of the latest buzzwords to take hold in the tech world. In
