content marketing

6 skills you need to become a successful online content creator

All current digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, coming up with strategic

Content Marketing

Content refreshing: 4 steps to keep top-performing content fresh

Is your content slowly dying? Learn a simple step-by-step process to identify opportunities and execute a content refreshing process. When you’re content marketing with a focus

Video Marketing

5 reasons why new businesses need blogs with videos

Starting a new business during the digital marketing era means you need to build an online presence. While creating a website and posting ads and

Digital Marketing

Why optimization in marketing is important for better business outcomes

Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be

Blogging

Quick & easy link building ideas you don’t want to overlook

Link building is challenging. Make sure you’re taking advantage of these quick, easy opportunities to gain a relevant, high quality link. Let’s face it —

Growth Marketing

6 ways you can leverage consumer psychology to drive more sales

The modern-day consumer differs a lot from those of even 20 years ago. We’re used to online marketing now, and we consider the internet a part of everyday life.

Content Marketing

7 tips for developing your blog keyword strategy

Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. In