Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale. The customer always comes first. This proverbial adage has
big data
The latest trends and news for digital marketers.
Why Big Data Is the Most Important Part Of A Content Marketing Strategy
Any modern marketer knows that data is a fundamental element of any successful content marketing strategy. Audience-generated data is a powerful tool in the marketer’s
Visual Marketing and the Future of Geolocation
Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant
