Media Comparison

Compare Ad Formats And Find The Best Fit For Your Campaigns.

Precision Targeting

Reach users by location and device with advanced channel targeting options for maximum ROI.

Full Transparency

Track every impression, click, and conversion with accurate reporting and clear discrepancy for each domain name or app.

Global Scale

Access massive traffic volumes worldwide. From pop-under’s huge reach to native’s campaigns, we cover all needs.

Fraud Protection

Enjoy safe, clean traffic with built-in anti-fraud solutions and real-time protection across all media channels.

Programmatic Media Channels Comparison

The table below provides an in-depth comparison of PPCmate’s media channels across multiple performance and quality features. Each feature is ranked on a simple scale of Low, Medium, or High, allowing advertisers to quickly identify the strengths and limitations of every channel.

Pop-under Push Native Display Video
Visibility
High
High
Medium
Medium
High
Discrepancy
High
Low
Medium
Medium
Low
Conversion Rate
Low
High
Medium
Medium
High
User Engagement
Low
High
Medium
Medium
High
Traffic Volume
High
Medium
Medium
Medium
Low
Bounce Rate
High
Medium
Low
Low
Low
Time on Site
Low
Medium
Medium
Medium
High
Ad Fatigue
Medium
High
Medium
Medium
Medium
Brand Safety
Medium
Medium
High
Medium
High
Brand Awareness
Low
Medium
Medium
Medium
High
Mobile Friendly
High
High
High
Medium
High
Latency (Load Time)
High
Low
Medium
Medium
Medium
Device Reach
Medium
High
High
High
High
Retargeting
Low
High
Medium
High
Medium

Frequently Asked Questions

Pop-under ads typically show the highest discrepancy (High).

Push notifications and Video ads usually perform the best. Push offers high CTR from opt-in audiences, while Video combines visual engagement with storytelling.

Pop-under ads offer the lowest CPMs and massive scale, making them the cheapest way to buy large volumes of traffic.

Video ads are most suitable for branding because of their visual, emotional, and storytelling impact. Native ads are also good since they blend with content and build trust.

Pop-under ads and Push notifications are the strongest options, as they drive immediate actions at scale.

Pop-under and Display banners face the highest ad block exposure. Push and Video are less affected.

Push notifications (since users opt-in) and Native ads (due to contextual placements) generally deliver the cleanest traffic.

Pop-under ads offer the highest scalability, followed by Display. Push and Native are medium-scale, while Video is high quality but more limited in raw scale.