HTML5 Ads

Bring Your Banners to Life with Animated, Interactive HTML5 Creatives.

Creative

HTML5 Ad Code

Performance

Wide Reach

Devices

Desktop, Mobile, Tablet

Conversion Rate

Variable

User Engagement

High

User Experience

Animated & Interactive

Origins and Evolution

In the 2000s, rich and animated banners were built in Adobe Flash. That changed when smartphones arrived: the iPhone never supported Flash, so a growing share of users could no longer see those ads.

The industry moved to HTML5, which became an official W3C standard in 2014. HTML5 banners use the same open technologies as the web itself (HTML, CSS and JavaScript), so they run in every modern browser on desktop, mobile and tablet.

When Adobe ended support for Flash at the end of 2020, HTML5 became the standard for animated and interactive display advertising.

How HTML5 Ads Work

An HTML5 ad is a small web page that runs inside a banner slot. Instead of a single image, it can animate, rotate products, show several messages in sequence, and react when people hover or tap.

On PPCmate you create an HTML5 creative, choose a banner size, and paste your ad code. You can build it with tools like Google Web Designer or Adobe Animate, or use a tag from your ad server.

HTML5 creatives run on our display inventory with real-time bidding, so each impression goes to the highest relevant bid. You pay per thousand impressions (CPM) and can optimize for clicks (CTR) or conversions (CPA).

Supported sizes: 300×250, 336×280, 728×90, 970×90, 970×250, 300×600, 160×600, 120×600, 320×100, 320×50 and 300×50.

Stand Out with HTML5 Ads

Motion catches the eye. HTML5 ads let you tell a short story in one banner: show the product, the offer and the call to action in sequence, on every device. They are ideal for launches, promotions and brand campaigns where a static image is not enough.

Increase Website Traffic

Drive high-quality visitors to your website with our targeted advertising solutions, boosting your online visibility and reaching a broader audience effortlessly.
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Maximize Affiliate Earnings

Increase your affiliate income with optimized traffic that matches your audience's interests, leading to more conversions and soaring earnings.
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Boost YouTube Videos

Gain more views and engagement for your YouTube videos with our advertising solutions, reaching the right audience and making your content shine.
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Boost Mobile App Installs

Skyrocket your mobile app's downloads with precise targeting, getting in front of users ready to install and engage with your app.
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Boost E-Commerce Sales

Drive qualified traffic to your online store, leading to more sales with advertising solutions designed to convert clicks into customers.
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Elevate Brand Recognition

Increase awareness of your brand with widespread visibility, reaching potential customers across the web and leaving a lasting impression.
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Improve SEO Performance

Enhance your site's SEO ranking by attracting targeted traffic, strengthening your presence in search engines and gaining organic growth.
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Enhance Social Media Impact

Amplify your social media campaigns by attracting engaged users, increasing followers, likes, and shares, and making your brand the talk of the town.
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Dominate Niche Markets

Target specific niche audiences with laser-focused advertising, establishing your authority and becoming a leader in your niche market.
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HTML5 Targeting Options

Precise targeting capabilities to reach specific audiences based on location, device, interests, and more, maximizing ad relevance and impact.

Targeting by
Locations

Reach users in specific regions, countries, or cities for precise geographic focus.

Targeting by
Devices

Target ads to users based on their device type, including mobile, desktop, and tablet.

Targeting by
Operating Systems

Customize ads for specific operating systems like iOS, Android, or Windows.

Targeting by
Languages

Connect with audiences in their preferred language for better engagement.

Targeting by
Connections

Reach users based on network connection type, such as WiFi or mobile data.

Targeting by
IP Addresses

Target specific IP addresses for precise, location-based advertising.

Targeting by
IAB Categories

Show ads within relevant content categories to align with user interests.

Targeting by
Websites

Place ads on selected websites to reach targeted audiences.

Targeting by
Apps

Deliver ads within specific mobile apps for focused app-based outreach.

Targeting by
Sources

Select specific traffic sources for precise control over where ads appear.

Targeting by
Supply Partners

Partner with chosen SSPs (Supply-Side Platforms) for curated ad placements.

Targeting by
Whitelists

Display ads only on approved websites or apps for enhanced brand safety.

HTML5 Optimization Tools

Advanced tools to track, optimize, and control ad delivery, enhancing performance while minimizing ad waste.

Conversion
Tracking

Measure the effectiveness of ads by pixel and postback tracking conversions.

Ad Fraud
Detection

Identify and filter fraudulent traffic with internal and third-party tools.

Frequency
Capping

Limit the number of times users see an ad to avoid overexposure.

Automatic
Optimizations

Automatic adjustments to campaigns based on performance data for better results.

Delivery
Types

Control the speed of ad delivery from accelerated to even-paced distribution.

Traffic
Dayparting

Schedule ads to run during specific times or days for peak engagement.

Campaign
Flight Dates

Set start and end dates for campaigns to align with marketing schedules.

Traffic Data
Export

Easily export data in CSV format for reporting, analysis, and record-keeping.

Frequently Asked Questions

HTML5 ads are display banners built with HTML, CSS and JavaScript instead of a single image. They can include animation, multiple frames and interactive elements, and they run in every modern browser.

A regular display ad is a static image. An HTML5 ad can move, change messages and respond to the user, which usually makes it more noticeable, while it runs in the same banner slots.

300×250, 336×280, 728×90, 970×90, 970×250, 300×600, 160×600, 120×600, 320×100, 320×50 and 300×50. The 300×250, 728×90 and 320×50 sizes usually have the most inventory.

Create a new creative, choose the HTML5 format, pick a size and paste your ad code. You can build the ad in Google Web Designer or Adobe Animate, or use a third-party ad server tag.

HTML5 ads are bought on a CPM basis, so you pay per thousand impressions. You set your bid and your daily and total budgets, and you only spend from your PPCmate balance.

Yes. HTML5 runs in all modern mobile browsers, and sizes like 320×50, 320×100 and 300×250 are made for phones. Keep your files light so the ad loads quickly on mobile connections.

Traffic is filtered for fraud before you buy it, and sites are checked for brand safety. Every campaign gets a Quality Receipt that shows where your ads ran and what was blocked.

Real-time reports show impressions, clicks, spend and conversions by campaign and placement. Add a pixel or postback to track conversions and optimize for CPA.

Turn Global Visibility Into Real Growth with PPCmate!

1

Get started by creating a PPCmate X account.

2

Set up and launch an ad campaign easily.

3

Automatically optimize for better results.

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Launching an ad campaign in PPCmate X