HTML5 Ads

Bring Your Banners To Life With Animated, Interactive HTML5 Banner Ads

Display banner ad format example

Creative

HTML5 Ad Code

Performance

Wide Reach

Devices

Desktop, Mobile, Tablet

Conversion Rate

Variable

User Engagement

High

User Experience

Animated & Interactive

Origins And Evolution Of HTML5 Ads

In the 2000s, rich and animated banners were built in Adobe Flash. That changed when smartphones arrived: the iPhone never supported Flash, so a growing share of users could no longer see those ads.

The industry moved to HTML5, which became an official W3C standard in 2014. HTML5 banners use the same open technologies as the web itself (HTML, CSS and JavaScript), so they run in every modern browser on desktop, mobile and tablet.

When Adobe ended support for Flash at the end of 2020, HTML5 became the standard for animated and interactive display advertising.

How HTML5 Ads Work

An HTML5 ad is a small web page that runs inside a banner slot. Instead of a single image, it can animate, rotate products, show several messages in sequence, and react when people hover or tap. On PPCmate you create an HTML5 creative, choose a banner size, and paste your ad code. You can build it with an HTML5 ads creator like Google Web Designer or Adobe Animate, or use a tag from your ad server. HTML5 ads run on our display inventory with real-time bidding, so each impression goes to the highest relevant bid. You pay per thousand impressions (CPM) and can optimize for clicks (CTR) or conversions (CPA). Supported sizes: 300×250, 336×280, 728×90, 970×90, 970×250, 300×600, 160×600, 120×600, 320×100, 320×50 and 300×50.

Stand Out With Animated HTML5 Ads

Motion catches the eye. HTML5 banner ads let you tell a short story in one slot: show the product, the offer and the call to action in sequence, on every device. Great HTML5 ads examples include launches, promotions and brand campaigns where a static image is not enough.

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Dominate Niche Markets

Target specific niche audiences with laser-focused advertising, establishing your authority and becoming a leader in your niche market.
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HTML5 Ads Targeting Options

Precise targeting capabilities to reach specific audiences based on location, device, interests, and more, maximizing ad relevance and impact.

PPCmate targeting options: country, device, OS, browser and connection

Targeting by
Locations

Reach users in specific regions, countries, or cities for precise geographic focus.

Targeting by
Devices

Target ads to users based on their device type, including mobile, desktop, and tablet.

Targeting by
Operating Systems

Customize ads for specific operating systems like iOS, Android, or Windows.

Targeting by
Languages

Connect with audiences in their preferred language for better engagement.

Targeting by
Connections

Reach users based on network connection type, such as WiFi or mobile data.

Targeting by
IP Addresses

Target specific IP addresses for precise, location-based advertising.

Targeting by
IAB Categories

Show ads within relevant content categories to align with user interests.

Targeting by
Websites

Place ads on selected websites to reach targeted audiences.

Targeting by
Apps

Deliver ads within specific mobile apps for focused app-based outreach.

Targeting by
Sources

Select specific traffic sources for precise control over where ads appear.

Targeting by
Supply Partners

Partner with chosen SSPs (Supply-Side Platforms) for curated ad placements.

Targeting by
Whitelists

Display ads only on approved websites or apps for enhanced brand safety.

HTML5 Ads Optimization Tools

Advanced tools to track, optimize, and control ad delivery, enhancing performance while minimizing ad waste.

PPCmate automatic campaign optimization

Conversion
Tracking

Measure the effectiveness of ads by pixel and postback tracking conversions.

Ad Fraud
Detection

Identify and filter fraudulent traffic with internal and third-party tools.

Frequency
Capping

Limit the number of times users see an ad to avoid overexposure.

Automatic
Optimizations

Automatic adjustments to campaigns based on performance data for better results.

Delivery
Types

Control the speed of ad delivery from accelerated to even-paced distribution.

Traffic
Dayparting

Schedule ads to run during specific times or days for peak engagement.

Campaign
Flight Dates

Set start and end dates for campaigns to align with marketing schedules.

Traffic Data
Export

Easily export data in CSV format for reporting, analysis, and record-keeping.

Frequently Asked Questions

HTML5 ads are display banners built with HTML, CSS and JavaScript instead of a single image. They can include animation, multiple frames and interactive elements, and they run in every modern browser.

A regular display ad is a static image. An HTML5 ad can move, change messages and respond to the user, which usually makes it more noticeable, while it runs in the same banner slots.

300×250, 336×280, 728×90, 970×90, 970×250, 300×600, 160×600, 120×600, 320×100, 320×50 and 300×50. The 300×250, 728×90 and 320×50 sizes usually have the most inventory.

Create a new creative, choose the HTML5 format, pick a size and paste your ad code. You can build the ad in Google Web Designer or Adobe Animate, or use a third-party ad server tag.

HTML5 ads are bought on a CPM basis, so you pay per thousand impressions. You set your bid and your daily and total budgets, and you only spend from your PPCmate balance.

Yes. HTML5 runs in all modern mobile browsers, and sizes like 320×50, 320×100 and 300×250 are made for phones. Keep your files light so the ad loads quickly on mobile connections.

Traffic is filtered for fraud before you buy it, and sites are checked for brand safety. Every campaign gets a Quality Receipt that shows where your ads ran and what was blocked.

Real-time reports show impressions, clicks, spend and conversions by campaign and placement. Add a pixel or postback to track conversions and optimize for CPA.

Flash banners needed Adobe Flash, which the iPhone never supported and Adobe ended at the end of 2020. HTML5 ads use open web technologies (HTML, CSS and JavaScript), an official W3C standard since 2014, so they run in every modern browser.

You can build HTML5 ads with tools like Google Web Designer or Adobe Animate, or use a tag from your ad server, then paste the ad code into your PPCmate creative.

HTML5 ads work well for launches, promotions and brand campaigns: animate the product, rotate offers, show several messages in sequence and end with a clear call to action.

Target by location, device, operating system, language, connection type, IP address, IAB category, website, app, traffic source, supply partner and whitelist.

Launch HTML5 Ads in 3 Easy Steps

1

Get started by creating a PPCmate account.

2

Set up and launch your HTML5 ad campaign easily.

3

Automatically optimize for better results.

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Launching an ad campaign in PPCmate X