ChatGPT Ads

Reach Customers Inside the Conversations Shaping Their Next Decision

Creative

Title, Image, Link

Placement

Inside ChatGPT

Platforms

Web, iOS & Android

Relevance

Context

Measurement

Pixel & API

Audiences

Custom Audiences

Built for the AI Era

Search advertising connects brands with searches. Social advertising connects brands with interests. ChatGPT Ads connect brands with conversations and intent.

Instead of relying only on keywords or traditional placements, ChatGPT Ads can appear when your product or service is relevant to what a user is currently exploring. Ads remain separate from ChatGPT’s answers and are clearly presented as sponsored content.

With PPCmate, you can bring this new advertising channel into the same DSP you already use to manage your digital campaigns.

How ChatGPT Ads Work

A user starts a conversation with ChatGPT. ChatGPT understands the context, needs, and intent behind the conversation.

When an eligible advertisement is relevant, a sponsored ad can appear below the ChatGPT response. The user can then interact with the advertisement and visit the advertiser’s landing page.

Advertisers do not receive users’ private ChatGPT conversations. Ads are separate from ChatGPT answers and do not influence the answers users receive.

Reach People While They Are Deciding

ChatGPT is increasingly part of how people research products, compare options, solve problems, plan purchases, and discover new services. ChatGPT Ads give advertisers an opportunity to become part of that discovery journey at a moment when their offering may be genuinely useful.

Capture Active Intent

Reach people while they are actively exploring a need, product, service, or solution.

Introduce Your Brand

Put your business in front of users discovering and evaluating their options.

Drive Qualified Traffic

Use CPC campaigns to bring relevant visitors directly to your website or landing page.

Generate Conversions

Optimize eligible campaigns toward actions such as purchases, sign-ups, or lead submissions.

Increase Product Discovery

Present products and services during conversations where they may naturally be relevant.

Expand Beyond Search & Social

Add AI-native advertising to your existing programmatic, search, and social strategy.

ChatGPT Ads Targeting Options

Build campaigns around the audiences, locations, platforms, and conversational contexts that matter to your business.

Targeting by
Locations

Reach users in supported countries, regions, cities, and other available geographic areas.

Targeting by
Platforms

Choose where eligible campaigns can appear across ChatGPT Web, iOS, and Android.

Targeting by
Context Hints

Describe the topics, situations, needs, and use cases where your product may be relevant.

Targeting by
Custom Audiences

Include or exclude supported custom audiences to refine campaign delivery.

Targeting by
Campaign Objective

Choose the objective that matches your goal, including reach, traffic, or conversions.

Targeting by
Conversion Events

Optimize eligible campaigns toward downstream actions such as purchases, sign-ups, or leads.

Built for the New Discovery Journey

ChatGPT Ads can support campaigns across many industries and business goals.

E-Commerce

Introduce products while users research, compare, and evaluate potential purchases.

SaaS

Reach businesses and professionals exploring software, tools, and solutions.

Lead Generation

Connect relevant services with people actively researching a problem or requirement.

Mobile Apps

Promote applications to users exploring tools, services, productivity, and entertainment.

Services

Reach customers researching agencies, consultants, software providers, and business solutions.

Brand Awareness

Introduce your company during relevant conversations and product discovery journeys.

Frequently Asked Questions

What are ChatGPT Ads?

ChatGPT Ads are sponsored advertisements that can appear within the ChatGPT experience when an advertisement is relevant to an eligible user’s conversation or journey.

Where do ChatGPT Ads appear?

Ads can appear below ChatGPT responses and are presented separately from the answer itself.

Can I run ChatGPT Ads through PPCmate?

Yes. ChatGPT Ads are available as an advertising channel inside PPCmate, allowing advertisers to create and manage campaigns from the PPCmate DSP alongside other channels.

Are ChatGPT Ads part of ChatGPT’s answers?

No. Advertising is separate from ChatGPT’s answers and does not influence the responses ChatGPT provides.

Can advertisers see users’ ChatGPT conversations?

No. User conversations remain private from advertisers, and OpenAI states that user data is not sold to advertisers.

How are ChatGPT Ads targeted?

Campaigns can use available geographic targeting, platform targeting, custom audiences, campaign objectives, and context hints describing situations where an advertiser’s product or service may be useful.

Are Context Hints the same as keywords?

No. Context hints provide information about relevant products, needs, topics, and use cases. They are not exact-match keyword controls and do not guarantee delivery for a specific conversation.

What pricing models are available?

ChatGPT Ads currently support CPM, CPC, and conversion-optimized CPC campaign objectives.

Can ChatGPT Ads optimize for conversions?

Yes. Eligible oCPC campaigns can optimize toward supported conversion events such as purchases, registrations, or lead submissions. Billing remains based on valid clicks.

What creative do I need?

A ChatGPT ad can include your advertiser name, brand icon, title, description, landing page, and image creative. OpenAI currently supports square PNG or JPG creative images up to 1200 × 1200 pixels, with ad titles up to 50 characters and descriptions up to 100 characters.

Start Advertising on ChatGPT with PPCmate

Create your PPCmate account.

Select ChatGPT Ads as your channel.

Create and launch your campaign.