
The changing state of mobile video advertising
Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the

Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the

In today’s digital world, explainer videos are everywhere. They’ve become the mainstream marketing tool for many businesses. Why not? Videos are incredibly powerful audio-visual materials

In 2018, no one can deny the power of video marketing. It’s everywhere you look, and that’s the point. It’s guerrilla marketing at its finest –

Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful

Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online

Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. This

Video formats have never been more sophisticated, providing new opportunities for consumer attraction, engagement, and optimization As programmatic spending continues to rise through 2017, video

A while ago smartphones won popular attention, and now they are more than conventional cell phones. People are getting used to watching their content anywhere,

Social media is big—but video is getting bigger. Part of the reason why is the amazing growth of live streaming. Live streaming is just what