
10 mistakes businesses and brands make with social media
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative. There’s a
It seems like Christmas was just here, and suddenly, the status of your marketing calendar is giving you night sweats and your Google Calendar starts
Podcasts have been slowly, but steadily increasing their listening audience. Since 2016 started, 21 percent of Americans 12 years or older have listened to a
Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio
Social media is a goldmine if you want to draw new traffic to your website. Get your current audience to share your content, and you
Few doubts remain: Digital marketing is central to reaching and qualifying potential B2B customers. But to do digital well, companies can’t just “phone it in” when
As a digital strategist, you’ve probably heard that it’s much easier to sell to an existing customer than it is to acquire a new customer.
Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in