How to use interactive content in your marketing for amazing results
Active engagement. That’s a hard one, for us online marketers. The problem is because today’s smart Internet user is easily bored. You can’t simply provide them with a
Social Media
The latest trends and news for digital marketers.
10 mistakes businesses and brands make with social media
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for
Why media buying and advertising is ripe for artificial intelligence
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative. There’s a
8 e-commerce holiday marketing strategies
It seems like Christmas was just here, and suddenly, the status of your marketing calendar is giving you night sweats and your Google Calendar starts
8 ways to drive traffic to your podcast on social media
Podcasts have been slowly, but steadily increasing their listening audience. Since 2016 started, 21 percent of Americans 12 years or older have listened to a
How social media nurturing gets you more results
Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio
6 tips for getting readers to share your blog posts on social media
Social media is a goldmine if you want to draw new traffic to your website. Get your current audience to share your content, and you
3 ways to make triple the revenue
Few doubts remain: Digital marketing is central to reaching and qualifying potential B2B customers. But to do digital well, companies can’t just “phone it in” when
How to repurpose old content to increase traffic
As a digital strategist, you’ve probably heard that it’s much easier to sell to an existing customer than it is to acquire a new customer.
