How smaller businesses can achieve strong ROI via digital marketing
For smaller businesses trying to compete against larger companies, nothing evens the playing field the same way as digital marketing. In fact, with a few
Return On Investment
Strengthening ROI with digital marketing
The Direct to Consumer (D2C) model is taking off with a high speed. In recent years, brands have realized the merits of the self-owned and
Why so many entrepreneurs don’t know their digital marketing ROI
Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess. Let’s place a bet. Currently, 55
How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers. The demand for creative, high-quality content is growing in our digital world. Consumers want
How marketing ops improves ROI through campaign performance and budget management
James Delande from BrandMaker talks optimization at our recent MarTech conference. “Marketing ops is the control center for your martech stack across all marketing activities
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing
4 easy ways to refresh your marketing strategy during the summer
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. While summer can be a slower season
10 tips to increase your conversion rate in digital marketing
Conversion is pretty much the Holy Grail of digital marketing, that utopian goal we all strive for, but only the best achieve. Increasing your conversion
5 social video marketing mistakes
Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online
The ROI of recommendation engines for marketing
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains
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