
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 –

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 –

Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers

The 411 on Buying Digital Ads Without Speaking to a Single Human The advertising industry is on a march toward automation. Plenty of advertisers today