Holistic search strategy: 5 ways to prioritize organic & paid search
We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even
Pay-Per-Click
The latest trends and news for digital marketers.
LTV vs. CPA: which metric matters most?
When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime
Top 10 copywriting tips to improve your PPC ads
Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to
SEO vs. PPC: which channel is right for you?
It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or
How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting
15 PPC pro tips for writing text ads
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first
Top 10 Reasons to Use Paid Search Marketing
With so many consumers flocking to the Internet to find information, read reviews and to ultimately buy something, it is more important than ever that
How to reverse-engineer your online advertising strategy
Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me
7 shortcuts to build early visibility for your brand
The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it. Visibility is everything when you’re trying to