When you should hire a creative agency, and how to maximize your investment
I call myself (and my company) the Winston Wolf of digital. Why? Companies come to me when they have problems. Just like John Travolta and Samuel L.
Influencer Marketing
The latest trends and news for digital marketers.
Effective ways to tell your brand’s story
A good brand story sticks with its audience or consumers – when you hear “Just Do It” Nike © automatically comes to mind, doesn’t it?
3 tips for success from today’s marketing rock stars
With marketing evolving at a rapid pace, what does it take to shine? Columnist Mary Wallace gathers some insight from three industry veterans. Approximately 76
Marketing advice from 3 funded fashion startups
Developing your brand as a startup is a tall task. In fact even though starting a company today might be easier, launching a brand is
5 marketing tips for reaching the DIY generation
Did Pinterest create a culture of do-it-yourselfers, or did the DIY nation create Pinterest? The answer may not be certain, but we do know that
6 facts about the human brain: how to leverage it for marketing success
The first step to getting the right message across to your audience is by knowing how their brain processes information. The human brain is highly
8 common ways small businesses waste money marketing
I hate seeing money lost to wasted marketing. After talking to hundreds of small business owners, I’ve discovered many inadvertently waste much of their budget
How to connect with your influencers and boost your content marketing reach
If you’re a content marketer still striving to get your content noticed, reaching out to key influencers can be one of the most important steps