Display advertising is on fire: how to get the most out of It
Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of B2B marketers and sales teams
Digital Marketing
The latest trends and news for digital marketers.
How to plan a digital marketing campaign
A seven-step strategy for creating a powerful digital campaign. Digital marketing is a highly effective strategy used by businesses to reach prospects by featuring brand
For a winning digital marketing strategy, do these five things
Growing an e-commerce business can be summed up in two words—digital marketing. Companies are placing their ads where eyeballs are: Instagram, Facebook, YouTube, TikTok, Pinterest
16 critical things to get straight before creating a digital marketing strategy
Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to
7 ways (pro tips) publisher can increase banner ads CTR
When comes to improving ad revenue, Click Through Rate matters a lot. Learn how to increase banner ads CTR without hampering your user experience. As
5 tips to delivering higher click rates on banner campaigns
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and
How to use gifs in your digital marketing strategy
You probably use GIFs most often when you’re texting friends, family or on social media platforms. It works well in those instances, right? Incorporating marketing GIFs into
Digital marketing is the new normal
More than a year ago, the world stopped. Literally. The pandemic blind-sided us in a way that we never could have imagined. Our normal home/work
Why optimization in marketing is important for better business outcomes
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be