What You Need to Know About Internet Marketing
Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business. But what is internet marketing, really?
Digital Marketing
The latest trends and news for digital marketers.
10 signs that programmatic advertising is reaching maturity
If you read the press you’d be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud
Call to B2B marketers: Job titles matter more than you think
While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how
Why branded content is essential to advertising in the digital age
As an advertiser, you’ve probably seen the word native somewhere. There seems to be a cloud of unknown surrounding what native advertising is in the
Programmatic media buying has changed digital marketing… for good
In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going
How to grow a small business with top monetization
Looking to make your small business a success? Here are some important budgeting tips and digital advertising trends that could be integral to your future.
User Generated Content Should be Part of Your Marketing Strategy
People trust people, not companies. In fact, people trust their friends a whole lot more than they’ll ever trust advertisements. As business owners, we can
Native is the new Rich Media
Victor Wong, CEO of Thunder elaborates why rich media formats were popular because they were interactive and content-rich, but the rising popularity of ad blocking
6 strategies smart digital publishers use to monetize content
Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you don’t know what you need. Content