How to set up event tracking in Google Analytics
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds
Digital Marketing
The latest trends and news for digital marketers.
Does quality content matter in digital advertising?
Following the Super Bowl and amid the magic of the Olympics, I am always struck by the tectonic shifts we have seen over the past two decades in
6 digital marketing trends that will explode your brand awareness in 2018
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this
Lead Generation: Digital Marketing basics
When digital marketing was hyped – so many people and businesses jumped onto the boat. That is a good thing! Sadly there are some even
How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting
10 tips to stay ahead in digital advertising
In the last three decades, the evolution of the advertising industry has accelerated almost unimaginably. The gradual movement from print to radio, and then
How content marketing can save your digital marketing strategy
In the 2018 B2B research, 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. One thing we’ve had
Engagement is more important than viewability for effective ads
Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what
Top 10 Reasons to Use Paid Search Marketing
With so many consumers flocking to the Internet to find information, read reviews and to ultimately buy something, it is more important than ever that